The value of a company

The human quality that it has makes it.

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Macarena is Chilean, Founder of Kácter Creativo, Graphic Designer and Art Director with more than 20 years of experience in print and digital graphics.  He has done work for important companies such as: Aerosan, Chilexpress, Falabella, Sanofi, Monarch, Puerto Lirquén, Siena Inmobiliaria and Tetrapak and for Angélica Castro among others. Also, for Viña Ventisquero and Viña Sutil, where he carried out work for countries such as: Brazil, USA, England and Russia. Over time, it has continued to develop work in other countries: Germany, Argentina, Colombia, Denmark, Ecuador, Italy, Mexico and Singapore for companies such as: PM Group (Italian Cranes) and Trident Group of Companies (Swiss Gold Mining Company), ISA Interchile (Colombian Company) and Aerosan (Chile, Colombia and Ecuador), among other companies. ​ It has been developed in a wide variety of areas: Training, Courier, Air Conditioning, Ports, Wine, Airport, Cranes and Platforms, Health, Labor, Mining, Clothing, among others.

 

He is bilingual in Spanish and English.

Chilean

MACARENA

de la Maza

CEO & Art Director

"Face life always from positivity to never stop dreaming and moving forward"

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José Miguel is a journalist specialized in corporate communication, with more than 20 years of experience in internal communication. He was in charge and Head of Area in: Entel and Grupo Telefónica and Director of Insidecom, the first company in Chile specialized in Internal Communication consultancy. In the latter, it has developed -over the last 10 years- more than 30 projects with large national and multinational companies such as: Pfizer, Barrick, Colmena, Chilexpress, Falabella, Sky Airlines, Enel, Aerosan, Puerto Lirquén, Los Pelambres, Anglo American and Banco Santander, among others. He is the author of the Insidecom methodology of Strategic Internal Communication, international speaker of this discipline (Argentina, Uruguay, Peru and Colombia) and internal communication teacher in different postgraduate programs, both in Chile and in other South American countries (Colombia and Peru). .

Strategic Partner of Creative Character.

Chilean

JOSE MIGUEL

Arriagada

Senior Communications Manager

"Words create realities"

CREATIVE CHARACTER

TEAM

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Rodrigo is a Journalist, Professor of Spanish Language and Communication and Master in Education, certified as Gender Equality Agent by SERNAMEG.

 

He has more than 16 years of professional experience in the areas of public relations, organizational culture, press, internal communications; organizational development; sustainability, marketing and change management; both in organizations and from the role of external consultant. Additionally, he has worked as an academic in prestigious study houses with a national presence for the last eight years and has specific training in teaching adults (andragogy). He is the father of three children and since 2001 he writes about his parenting experience on the blog www.papaenrodaje.com and the book of the same name has a printed edition ("Dad in Filming: The Adventure of Being a Committed Father" -El Mercurio - Aguilar, 2013-). 

Chilean

RODRIGO

Toledo

Senior Manager Communications

"At the heart of every change, there is always a meaning. And there is something unique too, in the process of building them"

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Gonzalo is Chilean, designer, art director and illustrator. Since the beginning of his training as a designer, he has focused on the development of graphic brands.

 

Working in agencies such as Diseño Humano, Carcavilla Boutique and Agencia Río, he has generated an expertise that has led him to develop brands for different companies and organizations within Chile and for other countries such as the United States and Honduras.

 

He has been part of teams in graphic and editorial design projects with brands such as Entel, Bitumix, Barrick, Tucapel, Capel, EPI, Las Últimas Noticias, Gener, Ministry of Finance, Ministry of Health, Sence, TNT, Upla, Abif, DC, PPD, Penguin Random House, Dibam, AOC, Philips, Electrolux, Fensa and Mademsa.

Chilean

SEBASTIAN

Squella

Senior Marketing Manager

"Today's successful brands are the ones that put themselves in the shoes of their customers and from there build a coherent experience"

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Antonino worked for 6 years in PM Group (Italian company of cranes and platforms) both in Chile and Argentina and later in Italy. He held three important positions in the Marketing area of the company. He was Regional Marketing Manager for Latin America, then Marketing Manager & Sales Coordinator for Latin America and, later, from Italy, Global Marketing Manager of PM Group, in charge of Marketing of all subsidiaries worldwide.

 

Previously, he worked in Mexico for large companies: Alfaparf Group Milano and for Citi Banamex in the Marketing department. He studied Economics and Business Administration, International Business and Master of International Business at the Università Cattolica del Sacro Cuore (UCSC) in Milan, Italy. He studied a Master in Digital Marketing and E-Commerce at the Universidad Adolfo Ibáñez, Chile. He is an Official Consultant certified by Mercado Libre, the No. 1 marketplace platform in Latin America.

​​

He is trilingual in Italian / Spanish / English.

Italian

ANTONINO

Di Marco

Senior Digital Marketing Manager

"Social Media and web platforms are an infinite source of business opportunities, if used with the right criteria and a well-defined strategy"

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Tay is Venezuelan and is a specialist in: Digital Transformation | Eco-riendly |Digital Marketing Rebranding| Blended Marketing | Business Benchmarking| networking| Ecommerce| 360° Campaigns | Organization of Digital Events| Market Research| Product Development| Image Construction.

 

Planning and execution of countless Marketing projects in my 27 years of experience.

 

Develop Marketing strategies for the inaugurations of the La Vela Shopping Centers -Parque Aviadores and Parque Cerro Verde (Venezuela).

 

Formations in: CAVECECO - CIAP - IESA- UCAB

 

Award - 100 most successful Managers of the year with the Manager Magazine.

 

His mantra: "To sell you have to know"

Venezuelan

TAILYN

Aparcedo

Senior Brand Marketing Manager

"Love your brand so you can love your customers

VENEZUELA
URUGUAY
ITALY
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Lucia is Uruguayan. Specialist in Marketing and Digital Strategy, with extensive knowledge in Google Ads and Google Analytics.

Formed by the Spanish school thepowermba. With more than 4 years of experience working for companies in Uruguay, Chile and Italy.

He was responsible for marketing and communication for Pecana, a prestigious restaurant in Montevideo, creating a community of followers on Instagram and Facebook of more than 25 thousand followers.

She develops digital marketing and social media services.

He is bilingual in Spanish and Italian.

Urugyuaya

LUCÍA

Mignot

Google & Community Manager

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Content writing, SEO Copywriting, Email marketing.

Giuseppa is Italian, specialized in content writing, SEO copywriting, email marketing. Trained for the Italian Marketing Espresso Academy and Social Media Training-LLM schools.

 

It is in charge of designing, orienting and monitoring the content for social networks, web and email marketing campaigns. Write and correct the style in texts. Manage social networks. Find the perfect balance between content that attracts users and keywords.

He currently develops digital marketing and social media services for companies in the import and export area.

 

He is trilingual Italian / Spanish / English.

Italian

GIUSEPPA

Di Marco

Copy Writer

"Each one has their own special story, I look for the right words to tell it"

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Techguy started in the IT world with his first Atari in 1985, in full internet explosion he connects his first BBS in 1993 and arrives at Microsoft Chile in 1997 to the Marketing and Seminars team, later advising companies on systems implementation and programming. During 16 years of professional development in the area of operations and environment creating control systems and performance metrics. He currently directs the area of implementation, platforms and SEO and SEM strategies of Karacter Creativo in search of relevance and user traffic for clients.

Chilean

AVELINO

SALAS

Technology and SEO/SEM Manager

Marketing without data is just an opinion.

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Gonzalo is Chilean, designer, art director and illustrator. Since the beginning of his training as a designer, he has focused on the development of graphic brands.

 

Working in agencies such as Diseño Humano, Carcavilla Boutique and Agencia Río, he has generated an expertise that has led him to develop brands for different companies and organizations within Chile and for other countries such as the United States and Honduras.

 

He has been part of teams in graphic and editorial design projects with brands such as Entel, Bitumix, Barrick, Tucapel, Capel, EPI, Las Últimas Noticias, Gener, Ministry of Finance, Ministry of Health, Sence, TNT, Upla, Abif, DC, PPD, Penguin Random House, Dibam, AOC, Philips, Electrolux, Fensa and Mademsa.

Chilean

GONZALO

Astudillo

Senior Art Director

"Each one has their own special story, I look for the right words to tell it"

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José Miguel is a digital designer and audiovisual communicator, with more than five years of experience in audiovisual editing and production.

 

He has developed various videos for companies, productions for television, capsules for courses and talks by speakers, and productions for YouTube channels (Bernardo de la Maza).

He is bilingual in Spanish and English.

Chilean

JOSE MIGUEL

Arriagada M.

Audio Visual Designer

"You can let life take you or you can design your life"

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María Teresa is Chilean, Graphic Designer and Art Director with more than 10 years of experience in print and digital graphic design.

 

She is a specialist in the design of magazines, newsletters, posters and graphics for social networks.

 

He has carried out work for companies in the Real Estate, Gastronomic, Educational, Retail areas such as Falabella, Socovesa, Seduc, Inmotrack de Adimark, etc. In addition to making graphics for small entrepreneurs who are undertaking.

 

He currently performs communication consultancies for the development of websites and RRSS.

 

He is bilingual Spanish / English.

Chilean

M. TERESA

Edwards

Senior Art Director

"Less is more"